Understanding Joint Venture
To enjoy success in a joint venture, it is integral to find the right partner as this will promote growth and productivity. It is imperative to perform in-depth research in order to get this done and due diligence as well. With this, you can save money and time by working with people who are already your customer, supplier, investor or with someone whom you’ve met socially.
As a matter of fact, in social media, you can find companies that follow you, added you as a friend or visited same pages as you do can help in forming fruitful partnership. But in order to establish who owns who, it will be critical to design and draft an agreement that thoroughly discusses these things.
The process of finding partners will be tedious and also frustrating at some point. Much before approaching your prospective partner, it is critical that you practice due diligence. A lot of companies publish key financial data on their site and is available with Registrar of Companies. You have to download the latest accounts and review it or watch news in order to learn the latest stories regarding your prospective joint venture partner.
You must make enticing offers w/ the JV partner in question and discuss the everything that is part of the deal from customers, intellectual property rights, finance, legal issues and so on. When you create a draft proposal, make it a point that you clearly state what your objective and aims are. If for example that the prospective partner accepts your offer, then you need to create an agreement that will include details which include stake and investment of both parties, objectives and aims, legal status of the JV, makeup management team and future exit if needed. So to ensure that things will go according to plan, it is essential to learn everything in the agreement and your partnership.
The main reason to why you should form joint venture partnership is that, you are seeking support of a high profile partner who has the resources needed for continuous growth. This might be a huge mailing list that could get significant exposure for your products fast or the proposed partner is running a forum and can help in advertising your product by putting up a banner. Well quite frankly, you are going to find more reasons why increasing number of entrepreneurs take JV into consideration.
Since all businesses have its weaknesses and strengths, it makes perfect sense to find JV to fill the weak spots. Because at the end of the day, joint venture is all about growth.